Cover Focus | Jan/Feb '17


The Top Tweets

@gordonbethwaite How many meetings have you been to that had their own app? And iPads for participants to use during the sessions?#MELiveMiami rules

@millennialeye “By the way, if you have an AOL account, do something about it.” - Nate Radcliffe #MELiveMiami

@millennialeye “If people are calling you crazy, you’re going in the right direction.” @waynekimmel #MELiveMiami

@iseedrj A smile is the biggest networker... #MELiveMiami

@tbogetti “Social media isn’t a fad, it’s a fundamental shift in communication” @CareCredit @FastTrackMarket #MELiveMiami

@millennialeye Think about the specific goal of each marketing effort. Not every patient wants the same thing. @carecredit #MELiveMiami

@millennialeye Have the confidence in yourself not to settle, says Will Christian. #MELiveMiami

@millennialeye “Confidence is equity that we build in ourselves,” says @LizYeu #MELiveMiami

@cathyeye Interesting new approach to corneal based presbyopia correction using donor corneal tissue. #presbyopia #MELiveMiami

@digisight_tech “We need to create solutions people want, not the ones they ask for” - @GaryWortz @MillennialEYE #MELiveMiami #innovation

@tferguson5125 Great innovation talk from @cataractMD, host of Off the Grid podcast. The Podfather of Ophthalmology #MELiveMiami

@eyeinstitutewfl “When you drive the lemon truck, then back it over your lemons while delivering your make great lemonade” #MELiveMiami

@millennialeye “If you talk to older surgeons who say they never have complications, they’re lying,” says Rich Davidson. #MELiveMiami#MELiveMiami

@cathyeye Consultations are very helpful in the setting of complications. Be honest. Partner with your patient. #MELiveMiami @kdonald90984824

@millennialeye If you are referring a patient for a second opinion, call that physician ahead of time, says @jdsolomonBVI. #MELiveMiami

@millennialeye We need newer metrics than Snellen visual acuity, says @karolinnemr #MELiveMiami

@debh1028 Never apologize for technology - talk about its positive features. @blakewilly #MELiveMiami

@rahultonkmd Thanks #MELiveMiami#millenial #surgeon stereotype on its head. Excited for what the future holds for us and our #patients!

@eyesteve Great advice from @JessicaCiralsky. Don’t try to be something you’re not - be yourself and you’ll be successful #MELiveMiami

@millennialeye PRK, CXL require a strong antibiotic with good coverage, advises @wtrattler #MELiveMiami

@daniel_terveen Data is clear on this topic intracameral antibiotics reduces the risk of endophthalmitis post CE. #MELiveMiami @cataractsurgery

@cathyeye Practices should diversify revenue sources, get involved in studies, make contact through your reps, get more web connected #MELiveMiami

@tbogetti Signs & symptoms don’t always correlate for #dryeye. #POC testing important tool. #MELiveMiami @Starr_MD @MillennialEYE

@millennialeye Identifying elevated MMP-9/inflammation helps guide therapeutic decision-making for DED, says Jeremy Kieval. #MELiveMiami

@aaronricca Cyclosporine and lifitegrast synergistic? Sounds like a good prospective study @daniel_terveen #MELiveMiami

@gordonbethwaite @ikekahmed says “Question everything, don’t accept the status quo. The best way to predict the future is to create it” #MELiveMiami

@j_diggs Work-life balance should not be a dirty term #MELiveMiami @MillennialEYE

@pascalecom “Direct patient flow using Twitter. Instagram is underutilized. It’s all abt developing a new presence.” #GrandmotherApproved #MELiveMiami

@gordonbethwaite Social media ads don’t resonate with millennials - word of mouth, referral, recommendation more powerful. Authenticity counts #MELiveMiami

@millennialeye Be a mentor to someone, not everyone, so that you do not spread yourself too thin, suggests @TheBeardedBaron #MELiveMiami

@ikekahmed Skyping in to #MELiveMiami virtually on “The Ground Floor of Innovation” ... Be different but bring people together @MillennialEYE

@gordonbethwaite @rjweinstockmd suggests branding all procedures (LASIK, cataract, presbyopia) as «Vision Correction Surgery» & tailor 2 Px need #MELiveMiami

@gordonbethwaite #MELiveMiami is a wrap. Already looking forward to #MELiveNashville2017

The Numbers

Impressions: 1,570,291

Tweets: 1,336

Participants: 191

Tweets/Hour: 9

Tweets/Participant: 7