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Cover Focus | Jan/Feb '18

Top of the Charts

Key presentations from Nashville.

Compliance in the Digital Age

Bryan S. Lee, MD, JD

From sending encrypted emails with minimal personal information, to texting with patients, to patient access to electronic health records, Dr. Lee shares tips on how to stay compliant in the digital age. Two components of these points are to set patient expectations early on and to communicate the security and privacy risks.

Social Media ROI

Blake K. Williamson, MD, MPH

Facebook has many advantages as a marketing tool, especially for cataract and presbyopia correction, Dr. Williamson shares. Patients aged 45 and older tend to gravitate toward Facebook; save Instagram and Snapchat for LASIK-age patients.

Leading Growth

Cynthia Matossian, MD, FACS

The two most important strategies for growing a successful practice are staff development and training and integrating new products and services, Dr. Matossian says. Assigning a mentor for each new employee helps to ensure that no one “falls through the cracks.”

Vampires on the Vanity

Laura M. Periman, MD

Many trends in the unregulated cosmetics industry can be harmful to the eye and can exacerbate dry eye symptoms. Dr. Periman identifies ingredients that can significantly affect ocular surface disease, including DMDM hydantoin, urea, quaternium-15, and sodium hydroxymethylglycinate.

Digital Technology for Your Practice

Tal Raviv, MD

Dr. Raviv charts some of his favorite apps and technologies for surgeons and patients. One way to consume ophthalmology content is through podcasts, which Dr. Raviv listens to using the Overcast app, allowing him to speed up the conversation and get through an entire podcast quicker.

From the Patient’s Perspective

Bennett Walton, MD, MBA

Dr. Walton offers tips for improving the patient experience. Two biggies are limiting the choice of procedures and keeping things simple during patient consultations.

Starting to SMILE

Luke Rebenitsch, MD

Dr. Rebenitsch shares lessons he has learned performing SMILE and explains why it could become the primary procedure for laser vision correction in the near future.